landing
You've Built a Profitable Business.
Now Let's Help You
Fund Its Next Chapter.
Terex helps established companies raise their first round of capital — by crafting the right story, strategy, and structure to align with today’s institutional investors.
- Advisors from Deloitte, EY, and tier-1 investment funds
Raising Capital for the First Time Doesn’t Mean You're Behind
It Means You're in Control
Many founders wait 10+ years before they ever talk to a VC or PE fund. That’s not a weakness — that’s leverage.
If your business has survived cycles, built profits, and now needs capital to scale, digitize, or expand, you need a story that honors that legacy while attracting the right capital partners.
Narrative Structuring
Translate your history into a compelling investment thesis. Show investors what makes you enduring — and where you’re going next.
Capital & Deck Advisory
No fluff slides. Just the right framing to align your vision with investor expectations.
Investor Readiness Positioning
We map out the fundraising journey, from strategy to the right investor fit. You stay in control. We prepare you to lead the conversation.
Meet Priyanka Madnani
Your Strategic Partner in Scaling and Fundraising
Priyanka Madnani is a global startup advisor, pitch expert, and investment strategist with over a decade of experience helping founders secure funding and scale their ventures. She has shaped the success stories of 10,000+ startups and raised over $31Mn for her portfolio ventures.
As the former Founder of Easy To Pitch (a Venture Catalyst-backed firm) and now the force behind Terex Ventures, Priyanka specializes in end-to-end investment advisory for growth-stage and Pre-IPO businesses—from Series A to IPO and global expansion.
A sought-after mentor and speaker at IITs, IIMs, and top global platforms, Priyanka has been featured in 30+ media publications, including YourStory and Economic Times. She is also a Mentor of Change at NITI Aayog and author of “Idea to Market.”
With deep expertise in startup validation and investor readiness, Priyanka and her team bring clarity, credibility, and connections to help you raise capital for your next chapter.
TotalPay Global
Our Investment Partners
Is This For You?
- You've been building for 10+ years
- You've never raised external capital
- You're now exploring VC, PE, or family office funding
- You want strategic clarity before jumping into the investor pool
🔴 If you’re pre-revenue or building your first deck — this ideally isn’t for you.
Get Started
“We didn’t want to be ‘sold’ like a startup. Terex helped us present our 15-year-old business
with the dignity and sharpness it deserved — and we closed $6M.”
— Founder, Industrial Tech Company, First-Time Fundraise
Terex in Action
